Information & Resources for Meeting Planners

Shelley wants your event to be easy for you!

With hundreds of presentations nationally and internationally, you can count on leadership speaker Shelley Row to be prepared, polished, and easy to work with.

Shelley is not a speaker who flies in, delivers a canned program, then flies out. She works with you to understand participant needs and concerns, and designs an engaging, interactive, customized program targeted to your unique goals. Shelley will even develop a promo video just for your event.

Plus, after the event, Shelley wants to make sure that your attendees remember and apply what they learned.  Shelley provides a 7-day email summary of the main points and, for select programs, a 30-day mail back card. These reminders extend the value of your program for weeks and months after the event.

After you hire Shelley…

Great! We’re going to work together. Shelley understands your objectives and has penciled in your event date. At that point, we’ll send a contract to confirm.

Shelley understands your objectives and has penciled in your event date

When we receive your contract, Shelley’s husband and business partner, Mike, will send an invoice for a 50% deposit. That locks in your date.

Prior to your event…

Shelley wants to ensure that her presentation is relevant, timely and tailored to your audience. To do so, we will schedule a call about a month before the event to understand as much as possible about your objectives and the perspectives of the audience.

In most cases, Shelley will ask to interview up to three attendees, organizational leaders, or association members. This provides greater depth of information about concerns, needs and interests.

We’ll make sure you have all the marketing materials you need:  Program description, bio, introduction, photos, and logistics. Most are available in the Downloadable Resources on this page. Program descriptions and introductions can vary depending on your needs, so we’ll send those after you and Shelley agree on what best meets your needs.

We will either email PDF handouts or workbooks for your program for reproduction or for some programs you can purchase a companion minibuk that serves as a workbook.

Hotel reservations are preferable at the same venue as the speaking engagement. It is best for you to make the reservation and charge it directly to your event. If that doesn’t work for you, we will make the reservation and include the cost on the invoice. A non-smoking king or queen room is appreciated. Please send us the confirmation number when you have it.

We will make Shelley’s travel arrangements and will do our best to find the best deal that also ensures Shelley arrives rested and ready to go.

Let us know your contact information and Shelley will confirm that she arrived safe and sound. We don’t want you to worry about your speaker.

Please let us know if you will have a photographer or videographer at the event or if you plan to record the event. We may need to discuss this depending on how you wish to use the recordings/video. It is not typically an issue so don’t worry. Let’s talk about it. We may just request a copy.
With the exception of contracts booked through a speakers’ bureau, Shelley’s husband and business partner, Mike, will send the final invoice for the balance of the fee and any expenses at the conclusion of the event. Payment is due on receipt. Shelley will have done her best to ensure a great program. We appreciate your prompt payment for her services.


Shelley is committed to making your event a success. If you have additional questions or requests,
don’t hesitate to contact her at (443) 994-3600